> Behind the permanent logo, there is a brand's far-reaching consideration of long-term costs and value.
In today's increasingly fierce competition in power banks, manufacturers not only pay attention to the functions and appearance of products, but also strive to optimize production costs to enhance competitiveness. As an indispensable part of the production process, the identification process directly affects the highest quality, production efficiency and long-term cost of the product.
Traditional screen printing and inkjet coding were once widely used due to low initial investment, while laser marking technology has gradually become the choice of modern manufacturing due to its technological advantages.
This article will conduct in-depth analysis of the real comprehensive costs of Fly laser marking and traditional processes in power bank manufacturing.
---
## 01 Market status and challenges of power bank identification technology
There are many brands in the power bank market at present, and the product homogeneity is serious. The logo process not only undertakes the function of product information, but also becomes an important carrier for the transmission of ** brand image. Consumers perceive the brand’s pursuit of quality through product logos. A logo that is prone to wear and blur will directly damage the brand’s credibility.
With the strengthening of market supervision, especially the tightening of the requirements for power bank identification by the civil aviation department, power banks that do not have clear 3C logos or do not meet the requirements will not be able to board the plane. This puts higher demands on the permanentness and clarity of the logo.
Due to the problems of easy wear and falling off, traditional screen printing and ink ejection technology have been difficult to meet the quality and compliance needs of modern power bank brands.
With its advantages of permanent marking, laser marking technology is quickly becoming the preferred solution for power bank manufacturing companies.
## 02 The real cost composition of traditional logo technology
On the surface, the single investment of traditional logo technology is relatively low, but if the comprehensive cost is fully considered, the hidden expenditure is actually amazing.
**Direct material cost**: Screen printing requires consumables such as plate making, ink and diluents, and the unit price is expensive when produced in small batches. Ink jet coding requires continuous procurement of special ink solvents, and the cost of these consumables continues to accumulate as the output increases.
**Manual and efficiency costs**: Traditional processes mostly rely on manual operations. Taking screen printing as an example, it is labor-intensive when the quantity is large, and the layout changes are inflexible. Production pauses and switching lead to inefficiency, which directly affects the overall output.
**Quality and Risk Cost**: Character patterns marked in traditional ways are prone to failure in high temperature or friction environments. Improper logo or wear may cause the product to be returned or not to pass airport security inspection, resulting in loss of reputation.
**Environmental Compliance Cost**: Inks and chemical solvents may contain volatile organic compounds, which need to be put into treatment facilities and face environmental compliance pressure.
## 03 Analysis of investment value of Fly laser marking technology
Fly laser marking adopts the ** non-contact processing method, and uses a high-energy laser beam to cause physical or chemical changes in the surface materials of the workpiece to form a permanent mark.
### Initial investment and long-term returns
The initial investment of laser marking equipment is higher than that of traditional equipment, but its long-term operating cost is extremely advantageous. The electric-optical conversion efficiency of fiber laser marking machines is as high as 60%, and the power consumption of the whole machine is only about 500W, which is far lower than that of traditional processing equipment.
The laser marking process is not consumable, and it eliminates the expense of continuously purchasing ink, wire mesh and other materials. Taking a 20W fiber laser marking machine that costs about 12,000 yuan as an example, in mass production, the cost difference between the traditional process can usually be recovered within 6-18 months.
### A qualitative leap in production efficiency
Fly laser marking supports ** high-speed dynamic marking**, the workpiece can be marked without pause, and the production line runs continuously, which greatly improves efficiency.
The laser marking speed can reach several meters per second, and computer control enables instantaneous switching of different marking contents to meet flexible production needs.
### Comprehensive improvement of quality and value
The laser marking accuracy can reach micron level, with high marking clarity and sharp edges, greatly improving the product level. The markings are high temperature resistant and wear-resistant to ensure that the product is clearly marked and visible throughout the life cycle.
## 04 Comprehensive cost comparison data model
Suppose a medium-sized power bank manufacturer with an annual output of 1 million units, the following is a three-year cost comparison estimate table for the two processes:
| Cost items | Traditional silk screen printing technology (10,000 yuan) | Feilai laser marking (10,000 yuan) | Difference (10,000 yuan) |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| Equipment investment | 5 (equipment + plate making) | 30 (laser marking system) | +25 |
| Annual consumables cost | 15 (ink/screen/solvent) | 0.5 (maintenance accessories) | -14.5 |
| Annual labor cost | 20 (3rd shift operator) | 5 (1st shift monitor) | -15 |
| Annual maintenance cost | 3 (equipment maintenance) | 1 (basic maintenance) | -2 |
| Loss of bad products in the year | 5 (unclearly marked/falling) | 0.5 (nearly zero bad products) | -4.5 |
| **Total cost in three years** | **139** | **48.5** | **-90.5** |
It can be seen from the model that although the initial investment in laser marking is high, the total cost gap in ** is significantly reversed within three years**. In the long run, Fly laser marking can reduce the overall cost by about 30%.
## 05 The added value and strategic significance of Fly laser marking
Beyond the cost figures, Fly laser marking brings strategic competitive advantages to the company.
**Brand image enhancement**: The exquisite and long-lasting logo conveys the brand’s attention to details and strengthens consumer trust.
**Anti-counterfeiting and traceability capabilities**: Laser marking can realize unique identification of **QR codes, serial numbers, etc., which is convenient for establishing a full-process traceability system to combat counterfeit and shoddy products.
**Flexible production support**: No need to make plates, easily deal with small batch custom orders and seize personalized market opportunities.
**Environmental compliance advantages**: No chemicals used, comply with RoHS standards, and meets green manufacturing requirements.
---
For enterprises that produce one million power banks per year, Fly laser can save nearly one million yuan in three years of bidding - this is not just a set of data, but also an intuitive reward for the intelligent upgrade of the enterprise.
Fly Laser Equipment has served many 3C electronic manufacturing companies, helping customers achieve significant cost optimization while improving product quality. **Please choose Fly to choose a path of intelligent manufacturing that wins both quality and efficiency**.
Welcome to contact us to obtain a personalized cost analysis report for your company's production scale.
#Laser Marking Machine #Power Bank Laser Marking #Power Bank Laser Laser Engraving #ABS Laser Marking Machine #Power Bank Laser Laser Engraving Machine #Guangdong Laser Marking Machine Manufacturer #Dongguan Laser Marking Machine Manufacturer #Laser Marking Machine Price #Ultraviolet Laser Marking Machine #Plastic Laser Marking Machine #flylaser
